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Social Media Resources

The Social Drop

Let's take your social media to the next level! The Social Drop is your regular resource of how-tos, trends to hop on, and tips & tricks for maximizing your online presence. Social media isn't just for fun - it's a powerful tool for you to find and connect with new business opportunities. Check out our latest drop below, and reach out if you have any questions!

The Social Drop | January 13th

Facebook Groups = Local Deal Flow

Facebook has become the hot spot for niche, hyper-local communities to connect. Whether its special interests or just others in the area, there's a Facebook group for everything. More specifically, there are a ton of Facebook groups for real estate investors across the country. What's the mean for you? That means you're leaving deals on the table. 

In this month's Social Drop, we're arming you with the tools and insights you need to integrate with your local Facebook communities to find real estate investors & referral partners to help grow your business. 

Why Hop On This Trend?
  • Over 1.8 billion people use Facebook Groups each month.
  • There are 45+ Facebook group in the NJ/PA area alone that are related to real estate investors, hard money, and real estate market updates. 
  • These groups are full of people looking for advice, expertise, a business partner, or a lender. 
Check Out How Others Are Using Facebook Groups
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Let's Get Started

Luckily, we have a few guides to help get you started on connecting in Facebook groups. Take a look at the video on the right on how you can make your introduction to Facebook groups in your area. 

If you still have some questions, you can check out these resources: 

Finding Your Facebook Groups

To help get you started, our team has compiled a list of some Facebook groups in our key territories. There's many more than what's listed here, so be sure to do your own searching, too! 

Social Media Training

Not sure where to start with your Social Media presence? No worries! With a marketing team of experts, we're ready to help you step up your game. Take a look at the training below and you'll be on your way in no time. If you need additional assistance with social media, please reach out to your Marketing Account Manager. 

Using Social Media Platforms

Facebook

Facebook is an incredible tool to connect with local communities, niche audiences, and your potential borrowers. 

 

Not sure where to take your first step with Facebook? Try and search for a Facebook group to join. There are endless groups for local businesses & business owners, real estate investors, and more. 

 

Using these groups, you'll be able to introduce yourself and offer support when others are looking for a lender. 

LinkedIn

LinkedIn is where you build your professional presence. This is where you want to connect with brokers, experienced investors, and other real estate professionals.

 

It's also a great platform to share ABL events or industry news and position yourself as someone knowledgeable and reliable.

 

Everything you post here adds to your credibility!

Instagram

Instagram is your place for visual storytelling. That term might sound scary but it’s just where you can show off recently funded deals, highlight specific loan programs, or just give people a behind-the-scenes look at what you’re working on.

 

A strong visual presence builds familiarity and trust, especially with first-time investors or those who are just starting to follow you.

Create Your Profile

Don't have a social profile yet? No worries, each of the short videos below walks you through how to set up your profiles from scratch. 

Getting Started

You've created your profiles. Now what? Below you will find how to videos for navigating the desktop version of each social media platform.

Downloading Social Assets

You're now ready to post! The Current Promotions page on the HUB is your go-to resource for ABL branded social media assets. Not sure how to download them? Watch the video below.

How to Schedule Your Post

Now that you have your social media assets downloaded, it's time to schedule them out in HubSpot. This "set it and forget it" method is perfect for Loan Officers who are on the go and want to ensure they are posting consistently without needing to log onto social media every day.

Reposting ABL Content

Instagram

 

Instagram Reposts Guide