Facebook is an incredible tool to connect with local communities, niche audiences, and your potential borrowers. 

Not sure where to take your first step with Facebook? Try and search for a Facebook group to join. There are endless groups for local businesses & business owners, real estate investors, and more. 

Using these groups, you'll be able to introduce yourself and offer support when others are looking for a lender. 

LinkedIn is where you build your professional presence. This is where you want to connect with brokers, experienced investors, and other real estate professionals.

It's also a great platform to share ABL events or industry news and position yourself as someone knowledgeable and reliable.

Everything you post here adds to your credibility!

Instagram is your place for visual storytelling. That term might sound scary but it’s just where you can show off recently funded deals, highlight specific loan programs, or just give people a behind-the-scenes look at what you’re working on.

A strong visual presence builds familiarity and trust, especially with first-time investors or those who are just starting to follow you.