Email Nurture Campaigns
Keeping Your Contacts Engaged
Utilizing HubSpot technology, the Marketing team nurtures your leads, borrowers, and partners to continue engagement and urges them to continue working with you. Below is an overview of these campaigns and an example of what your partners will receive. Before you dive in, here are a few important things to note:
- All the emails below are sent automatically from your email address
- Each email is followed by a task to attempt contact with the borrower/partner
- In addition to emails and outreach tasks, each nurture is associated with relevant ad delivery across multiple platforms
Loan Type Nurtures
Cadence for emails and tasks is as follows: immediately after pre-qual submission, 1 day later, 1 day later, 3 days later, and 7 days later.
Bridge - SQL Nurture
Email #1

Email #2

Email #3

Email #4

Email #5

DSCR - SQL Nurture
Email #1

Email #2

Email #3

Email #4

Email #5

New Construction- SQL Nurture
Email #1

Email #2

Email #3

Email #4

Email #5

Fix & Flip - SQL Nurture
Email #1

Email #2

Email #3

Email #4

Email #5

Broker Nurture
Broker - Onboarding Incomplete
Email #1

Email #2

Email #3

Email #4
